Quantcast

A Monster Win for Rock Art - WCAX.COM Local Vermont News, Weather and Sports-

A Monster Win for Rock Art

Featured Videos

Morrisville, Vermont - October 21, 2009

A monster win for a Vermont beer company. Rock Art Brewery, which makes the popular Vermonster beer, has won its legal battle with the large corporation that makes Monster Energy Drinks.

In mid-September Rock Art brewery got a "cease and desist" letter from Hansen Beverage Company, the makers of Monster Energy Drink. The letter demanded Rock Art stop selling ‘The Vermonster' beer and drop its efforts to get a federal beer trademark for The Vermonster.

Once word got out about the threat, the public rallied around Rock Art. Dozens of liquor stores throughout Vermont pulled Monster Energy drinks from their shelves and fans started Facebook pages calling for a Monster boycott.

Rock Art lawyers have been in negotiations with Monster lawyers and late Wednesday afternoon the two sides came to an agreement. Rock Art gets to keep ‘The Vermonster' name as long as it stays out of the energy drink business.

Owner Matt Nadeau is pleased with the victory and says he would like to see more trademark reform.

"We're so happy and appreciate all the support," Nadeau said in a phone interview from his home, Wednesday night. "It would be wonderful to take this momentum and look at the next step. A little bit of reform. I understand big corporations have built their business, but the small guy needs to be able to fight a reasonable battle."

Drinkers of Rock Art beer are also happy to hear the news.

"Excellent, we're very excited about it," said Montpelier resident John Graves upon learning of the agreement. "I don't think Monster owns the English language. It's not the same name. If they called the beer Monster, that would be an argument."

Burlington resident Daniel Luttrell spent the last several weeks inviting people to join the Facebook page in support of Rock Art.

"They won?! I'm ecstatic!" he said after learning the news. "I'm thrilled!"

Monster had also demanded Rock Art pay its legal fees associated with this threat, but the company agreed to drop that request.

Bianca Slota - WCAX News

Related Story:

Monster Problem for Rock Art

  • Local NewsMore>>

  • Man accused of taking school bus on a drunken joy ride

    Man accused of taking school bus on a drunken joy ride

    Sunday, August 31 2014 12:09 AM EDT2014-08-31 04:09:10 GMT
    A Lowell man faces a slew of charges after allegedly stealing a school bus.
    A Lowell man faces a slew of charges after allegedly stealing a school bus.
  • Three hurt in Essex crash

    Three hurt in Essex crash

    Sunday, August 31 2014 12:08 AM EDT2014-08-31 04:08:33 GMT
    A two car accident in Essex Saturday evening.
    A two car accident in Essex Saturday evening.
  • Drug bust in Bristol

    Drug bust in Bristol

    Sunday, August 31 2014 12:07 AM EDT2014-08-31 04:07:19 GMT
    Police say David and Cathy Fleming of Bristol, Dameon Williams of Brooklyn New York, and Oleitha Turner of Mount Vernon New York have been arrested.
    Police say David and Cathy Fleming of Bristol, Dameon Williams of Brooklyn New York, and Oleitha Turner of Mount Vernon New York have been arrested.
  • Bike and donut race in Burlington

    Bike and donut race in Burlington

    Saturday, August 30 2014 9:14 PM EDT2014-08-31 01:14:42 GMT
    It's a race for bike riders with a huge appetite. Finally, the kind of race where eating too many donuts is not only okay, but all part of the strategy to win.
    It's a race for bike riders with a huge appetite. Finally, the kind of race where eating too many donuts is not only okay, but all part of the strategy to win.
  • Motorcycle rally rolls through Killington

    Motorcycle rally rolls through Killington

    Saturday, August 30 2014 9:14 PM EDT2014-08-31 01:14:05 GMT
    The Killington Classic motorcycle rally brings in thousands of enthusiasts excited about bikes and gives the local economy a boost.
    The Killington Classic motorcycle rally brings in thousands of enthusiasts excited about bikes and gives the local economy a boost.
  • DJ A-Dog remembered in Burlington

    DJ A-Dog remembered in Burlington

    Saturday, August 30 2014 9:12 PM EDT2014-08-31 01:12:52 GMT
    Skateboarding is usually not permitted in City Hall Park in Burlington – but Saturday was an exception to the rule.
    Skateboarding is usually not permitted in City Hall Park in Burlington – but Saturday was an exception to the rule.
  • Mini Highland games in Quechee

    Mini Highland games in Quechee

    Saturday, August 30 2014 9:12 PM EDT2014-08-31 01:12:06 GMT
    Saturday young campers at the Quechee State Park competed in their own Mini Highland Games.
    Saturday young campers at the Quechee State Park competed in their own Mini Highland Games.
  • Music Festival in Burlington

    Music Festival in Burlington

    Saturday, August 30 2014 9:11 PM EDT2014-08-31 01:11:24 GMT
    Musicians from around the world are making their mark in Vermont this week.
    Musicians from around the world are making their mark in Vermont this week.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.