A monster win for a Vermont beer company. Rock Art Brewery, which makes the popular Vermonster beer, has won its legal battle with the large corporation that makes Monster Energy Drinks.
In mid-September Rock Art brewery got a "cease and desist" letter from Hansen Beverage Company, the makers of Monster Energy Drink. The letter demanded Rock Art stop selling ‘The Vermonster' beer and drop its efforts to get a federal beer trademark for The Vermonster.
Once word got out about the threat, the public rallied around Rock Art. Dozens of liquor stores throughout Vermont pulled Monster Energy drinks from their shelves and fans started Facebook pages calling for a Monster boycott.
Rock Art lawyers have been in negotiations with Monster lawyers and late Wednesday afternoon the two sides came to an agreement. Rock Art gets to keep ‘The Vermonster' name as long as it stays out of the energy drink business.
Owner Matt Nadeau is pleased with the victory and says he would like to see more trademark reform.
"We're so happy and appreciate all the support," Nadeau said in a phone interview from his home, Wednesday night. "It would be wonderful to take this momentum and look at the next step. A little bit of reform. I understand big corporations have built their business, but the small guy needs to be able to fight a reasonable battle."
Drinkers of Rock Art beer are also happy to hear the news.
"Excellent, we're very excited about it," said Montpelier resident John Graves upon learning of the agreement. "I don't think Monster owns the English language. It's not the same name. If they called the beer Monster, that would be an argument."
Burlington resident Daniel Luttrell spent the last several weeks inviting people to join the Facebook page in support of Rock Art.
"They won?! I'm ecstatic!" he said after learning the news. "I'm thrilled!"
Monster had also demanded Rock Art pay its legal fees associated with this threat, but the company agreed to drop that request.
Friday, April 18 2014 12:04 AM EDT2014-04-18 04:04:40 GMT
A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road. Investigators say 63-year-old Eric Ladd was walking slipped and hitMore >>
A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road.More >>
Friday, April 18 2014 12:00 AM EDT2014-04-18 04:00:59 GMT
Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire. On Wednesday workers were doing spring clean-up at Wheelock park when they found a 55-gallon drumMore >>
Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire.More >>
Thursday, April 17 2014 11:58 PM EDT2014-04-18 03:58:40 GMT
There's been a tragedy on the Burlington beltway Thursday night. Police confirm that a 24-year-old Winooski man was killed in a motorcycle crash that shutdown the beltway. The name has been releasedMore >>
Burlington Police confirm that a 24-year-old Winooski man was killed in a motorcycle crash that shutdown the beltline.More >>
Thursday, April 17 2014 11:08 PM EDT2014-04-18 03:08:04 GMT
Police say two people found dead at a home in Stowe are believed to have died in a murder-suicide. Police are still not releasing their names or the cause of death, but they say the victims are adults. StoweMore >>
A Stowe couple is dead after what police say was a murder-suicide. The news came as a shock to neighbors who say they never noticed any red flags. More >>
Thursday, April 17 2014 6:58 PM EDT2014-04-17 22:58:26 GMT
A man charged with shooting his neighbor and two Vermont State Police officers was in court Thursday in Middlebury. Timothy Foley did appear in court Thursday in Middlebury. He wasn't there last time,More >>
A man charged with shooting his neighbor and two Vermont State Police officers was in court Thursday in Middlebury.More >>
Thursday, April 17 2014 11:26 AM EDT2014-04-17 15:26:34 GMT
A 79-year-old woman accused of causing the death of a motorcyclist in Vermont last year has pleaded guilty to a misdemeanor charge of careless or negligent operation and has received a suspended sentence of six to...More >>
A 79-year-old woman accused of causing the death of a motorcyclist in Vermont last year has pleaded guilty to a misdemeanor charge of careless or negligent operation and has received a suspended sentence of six to 12 months.More >>
Thursday, April 17 2014 12:05 PM EDT2014-04-17 16:05:16 GMT
A teenager has been arrested for making a bomb threat in St. Albans. Police say the threat was made to Project SOAR, an alternative school, Wednesday morning. The building was searched and no bomb wasMore >>
Police say a teenager has been arrested for allegedly making a bomb threat to an alternative school in St. Albans.More >>