BURLINGTON, Vt .(WCAX) Michael Calloway is one of the millions of Americans who will get up early the day after Thanksgiving to score some deals.
"You're not going to find these prices every day," said Calloway. "So on this specific day, you get up early, go out, and wait."
But for others, the Black Friday sales just aren't worth it.
"I have done it once in my life and I will never go it again," said Katie Zuanich, while shopping on Church Street in Burlington. "It's just too crazy for me."
It's an early morning rush more and more shoppers are opting out of.
"I'm a big online shopper, I'd rather do that," said Zuanich.
"More and more shoppers are thinking it's more convenient and less expensive to shop online," said Erin Sigrist of the Vt. Retail and Grocers Association
A national survey shows online sales have increased by double digits every year for the last five years, and for the first time, more people are expected to by online instead of in stores, meaning fewer and fewer people will be waiting out here on Black Friday.
"That causes great concern for retailers across the state," said Sigrist.