Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WCAX.COM Local Vermont News, Weather and Sports-

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
  • Local NewsMore>>

  • People's United: Retirement Plan Updates

    People's United: Retirement Plan Updates

    Thursday, April 24 2014 7:45 AM EDT2014-04-24 11:45:35 GMT
    The Internal Revenue Service is requiring companies to update their retirement plan documents.More >>
    The Internal Revenue Service is requiring companies to update their retirement plan documents.More >>
  • Rutland pharmacist accused of stealing meds

    Rutland pharmacist accused of stealing meds

    Wednesday, April 23 2014 11:43 PM EDT2014-04-24 03:43:47 GMT
    In Rutland a pharmacist is accused of stealing meds from his employer. 32-year-old Brandon Cigana worked at the Walgreens Pharmacy on Woodstock Avenue. Prosecutors say he used his position there to access the pharmacy's inventory stealing regulated drugs like benzodiazepines, Hydrocodone and Suboxone for himself without a prescription. The Whitehall, New York man faces up to two years behind bars.More >>
    In Rutland a pharmacist is accused of stealing meds from his employer. 32-year-old Brandon Cigana worked at the Walgreens Pharmacy on Woodstock Avenue. Prosecutors say he used his position there to access the pharmacy's inventory stealing regulated drugs like benzodiazepines, Hydrocodone and Suboxone for himself without a prescription. The Whitehall, New York man faces up to two years behind bars.More >>
  • Drug bust in Burlington's Old North End

    Drug bust in Burlington's Old North End

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:04 GMT
    Police made a drug bust Wednesday night in Burlington's Old North End. Police and the U.S. Marshal's raided this home on Cedar Street around 8 o'clock. They say they seized heroin and cocaine. Six people were inside when authorities went in. But they're not saying how many arrests were made. The raid was part of an ongoing drug investigation.More >>
    Police made a drug bust Wednesday night in Burlington's Old North End. Police and the U.S. Marshal's raided this home on Cedar Street around 8 o'clock. They say they seized heroin and cocaine. Six people were inside when authorities went in. But they're not saying how many arrests were made. The raid was part of an ongoing drug investigation.More >>
  • Fire damages Lyndonville tree farm

    Fire damages Lyndonville tree farm

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:21 GMT
    Fire has damaged ten acres of a Lyndonville tree farm. Eight department were called in to battle the blaze. And it took four hours to get the flames under control. Fire officals say a discarded cigarette combined with dry conditions are to blame. One firefighter suffered from minor smoke inhalation.More >>
    Fire has damaged ten acres of a Lyndonville tree farm. Eight department were called in to battle the blaze. And it took four hours to get the flames under control. Fire officals say a discarded cigarette combined with dry conditions are to blame. One firefighter suffered from minor smoke inhalation.More >>
  • A warning for bird watchers: Give eagles space

    A warning for bird watchers: Give eagles space

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:36 GMT
    Bird watchers are being reminded to give nesting bald eagles plenty of space. The Vermont Fish Wildlife Department is urging anyone who sees a nesting eagle not to get closer than 300 feet. Activity too close to their nest can result in them abandoning their young. Harassing a bald eagle is illegal and a violation of the state endangered species statute.More >>
    Bird watchers are being reminded to give nesting bald eagles plenty of space. The Vermont Fish Wildlife Department is urging anyone who sees a nesting eagle not to get closer than 300 feet. Activity too close to their nest can result in them abandoning their young. Harassing a bald eagle is illegal and a violation of the state endangered species statute.More >>
  • Gun fired into New Haven home

    Gun fired into New Haven home

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:48 GMT
    Police are searching for who fired a gun into a home in New Haven. It happened late Tuesday night at 2420 Munger Street. Police say a bullet passed through a window of the home. Luckily no one was hurt. Investigators say a stop sign at the intersection of Munger Street and Cobble Road had also been shot. Anyone with information should call state police.More >>
    Police are searching for who fired a gun into a home in New Haven. It happened late Tuesday night at 2420 Munger Street. Police say a bullet passed through a window of the home. Luckily no one was hurt. Investigators say a stop sign at the intersection of Munger Street and Cobble Road had also been shot. Anyone with information should call state police.More >>
  • What triggered a shooting inside the Bennington police station?

    What triggered a shooting inside the Bennington police station?

    Wednesday, April 23 2014 6:57 PM EDT2014-04-23 22:57:35 GMT
    A Bennington man is in stable condition after being shot by an officer inside the Bennington Police Department. Investigators say Gregory Filo had a knife and was behaving erratically.More >>
    A Bennington man is in stable condition after being shot by an officer inside the Bennington Police Department. Investigators say Gregory Filo had a knife and was behaving erratically.More >>
  • Former Fortune 500 exec indicted in fatal NH crash

    Former Fortune 500 exec indicted in fatal NH crash

    A New Hampshire grand jury has indicted a former Fortune 500 executive on second-degree murder charges in connection with a crash that killed a Vermont couple in December.More >>
    A New Hampshire grand jury has indicted a former Fortune 500 executive on second-degree murder charges in a crash that killed a Vermont couple in December.More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.