Meat, maple syrup and cheese; the three most popular products sold by Dakin Farm.
Soon this Vermont specialty food store's cheese selection will be expanding.
"It helps us put the farm back in Dakin Farm more than ever," said Sam Cutting of Dakin Farm.
It's collaborating with cheese giant Cabot.
"It was just a natural fit for us and our farm families," said Jennifer Neary of Cabot.
"We have the facility, but we also have the heritage that makes it a good partnership," Cutting said.
Dakin Farm will do all of Cabot's direct-to-consumer marketing, shipping and customer service. Shipping perishables year-round is Dakin's specialty; something Cabot could never do. So Cabot approached them for help. It's a collaboration that could grow Dakin's business by 20 to 30 percent this year.
Fifty percent of Dakin Farm's business is driven through catalogs. Now, with their partnership with Cabot, Cabot's products will also be featured in the mailings.
"Their assets are coming to us, so that's huge," Cutting said. "It's almost like we're buying another business, instead it's just coming to us."
"It's in Dakin's hands now to focus on it," Neary said. "It's never been a focus for us. It's been a service for our brand."
Dakin will be able to access all of Cabot's customers, including businesses that make large orders. And holiday corporate gifts can now include cheese along with smoked sausages and all the fixings. Dakin will add another 30 seasonal workers to help with the extra orders.
Two Vermont businesses playing on each other's strengths to help them both grow.
Dakin Farms will officially start carrying Cabot's products in July.
Tuesday, May 21 2013 7:29 PM EDT2013-05-21 23:29:55 GMT
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