MONTPELIER, Vt. (AP) - Vermont Gov. Peter Shumlin says he wants to revive something like the Vermont Seal of Quality to signal to consumers they are getting a Vermont product that meets certain standards.
Shumlin joined Commerce Secretary Lawrence Miller and Agriculture Secretary Chuck Ross at a news conference Wednesday to say the state is working on a new marketing campaign.
Companies would have to meet certain criteria, which are still in development, indicating they have sufficient links to Vermont. The front-runner for the symbol that would be applied to the products is the moon-over-the-mountains logo widely seen on state websites.
Miller says the symbol likely will be accompanied by a special code that can be read by smart phones, which then would display where a product and its ingredients are made.
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