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Vermonters help market Vermont - WCAX.COM Local Vermont News, Weather and Sports-

Vermonters help market Vermont

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BURLINGTON, Vt. -

Every year almost 14 million visitors come to Vermont, spending $1.4 billion. The state is always looking to grow that number and they've come up with a new idea. Vermont is the first state to launch a rotating Twitter account managed by citizens.

The @ThisisVt Twitter handle was created by the Vermont Department of Tourism and Marketing, and will feature a new Vermonter tweeting each week. Since launching last week, the account already has 1,250 followers and it has created buzz, with articles in the New York Times, Boston Globe and Forbes.

Ken Millman of Spike Advertising in Burlington was the first person to control the account. Here are two of his tweets:

"Sure, there's a lot of stuff you can do in VT. I must admit, however, that this is also a great place to nothing at all."

"I love visiting Cape Cod. But when I was 7, during summer vacation, my parents had me hold a street performer's monkey, and it pooped on me."

Elissa Campbell is a bookbinder living and working in Montpelier. This is her week to tweet from the @ThisisVt account.

Two of her tweets:

"I love living in Vermont. It's very peaceful where I live - my house is backed by 50+ acres of conservation land that can't be developed."

"Sorry I've been tweeting so much - chalk it up to nervousness, excitement, & caffeine. Happy to slow it down. Off to get a haircut. Tata!"

Ken Millman and Jen Butson who is with the Vermont Department of Tourism and Marketing appeared on The :30 to tell us more about the effort. Watch the video for more.

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