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Capital City Cash

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MONTPELIER, Vt. -

With the holiday season just around the corner, it's the time of year when people remember to give back. "We started off by selling hot dogs to help raise money for the local food pantry and it kind of escalated from that" said Montpelier Shaw's store manager, George Murphy Saturday. The Shaw's in Montpelier is getting on board with another project, one that's been in the works since 1999. Its called Capital City Cash, a program run through Montpelier Alive that donates money to the Montpelier food pantry.  "We're expecting the growth to remain stable and with Shaw's as a partner we will be able to sell a lot more" said Phayvanh Luekhamhan of Montpelier Alive.

Capital City Cash is essentially a voucher program, you purchase Capital City Cash at either the Montpelier Shaw's or other locally owned stores in the city, most Montpelier businesses make a point to accept the vouchers. "For every ten dollars purchased here at Shaw's, Shaw's will donate a dollar to the Montpelier food pantry" Kimberley Lashua of the Montpelier Food Pantry said.

The idea is not only to support the food pantry but to keep money local. "Not only is it infusing the economy but its also a pledge to support the business that's ongoing" Luekhamhan said.

Organizers say adding a business like Shaw's opens a new realm of possibilities based on a higher volume of traffic alone, nearly 12,000 people visit the store each week. "Its a whole philosophy get to know your guests know what they need and help your community out" Murphy said. Shaw's will participate in the program through the end of the year, for other businesses participation is ongoing and year round.

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