After years of coexisting as somewhat competitors, Sugarbush and Mad River Glen are teaming up to attract more younger skiers to the area.
"I think after a long time we figured out we have a lot more to gain by working together than we do by not," said Eric Friedman with Mad River Glen.
But they are two very different mountains. Mad River Glen is a coop owned by about 2-thousand members. The mountain relies on natural snow, and does not allow snowboarding. Sugarbush makes snow, has luxury accommodations and is privately owned. The majority owner is Win Smith.
"For years there has been a bit of a rivalry between us but we realize that is one valley and a great sport and after four decades of not cooperating, now is the time to do it, Smith said.
The goal is to attract younger skiers, because the industry believes they are the key to the future of the sport.
"We are really focusing on the youth, with new products. We are doing that with a college pass called threesome and also four 20's product which is for folks under 30 to get people here," Smith said.
Both passes include admission to both mountains. But what is good for the mountains, is also good for the entire Mad River Valley. While the Yellow Farm Inn is not on the mountain road, owner Mark Anastos told us that news that both mountains are marketing together is very good news for his business.
"I think how it will help the most -- it's going to make it a unique destination, having three mountains as one. It is an attraction not many other places can offer, so by having that up here we have a unique offer to our guests," Anastos said.
Susan Klein with the Mad River Valley Chamber of Commerce agrees. "I think that is the key right there -- marketing the destination and destination experience vs. making a single business or single opportunity. I think the Mad River Valley is a bigger experience than just skiing at Mad River or Sugarbush," she said.
But even with this new collaboration, one thing will not change. "I don't think we are going to see snowboarding here anytime soon," said Mad River's Eric Friedman.
Wednesday, April 16 2014 12:07 AM EDT2014-04-16 04:07:42 GMT
Rain, flooding and now snow. This weather rollercoaster is causing problems all around our region. Temps have dropped so the heavy rainfall has switched to snow. Rivers are spilling their banks, roadsMore >>
Rain, flooding and now snow. This weather rollercoaster is causing problems all around our region. Temps have dropped so the heavy rainfall has switched to snow.More >>
Tuesday, April 15 2014 8:08 PM EDT2014-04-16 00:08:37 GMT
Flood warnings are in effect around our region as heavy rains begin to move through. There is already localized flooding at some of the typical problem spots, like the wrong-way bridge on Route 15 inMore >>
Parts of our region are already flooding and others are bracing as heavy rains move through. Not only is rain falling fast, but warm temperatures Monday melted snow, adding to high waters.More >>
Tuesday, April 15 2014 7:06 PM EDT2014-04-15 23:06:00 GMT
A man had to be pulled from the Black River in Springfield Tuesday morning. The Hartford Fire Department says it's working to pull a man out from the river. They say he got stuck about 75 feet out inMore >>
Vermont emergency workers have rescued a man stranded in the middle of a treacherous section of river in downtown Springfield. More >>
Tuesday, April 15 2014 5:02 PM EDT2014-04-15 21:02:17 GMT
The sex crimes trial of a former prison guard has been delayed. Jury draw was scheduled to begin Monday for Richard Gallow. He is charged with sexual assault and lewd and lascivious conduct on a femaleMore >>
The sex crimes trial of a former prison guard has been delayed.More >>
Tuesday, April 15 2014 7:27 PM EDT2014-04-15 23:27:17 GMT
Arson at the Albany Fire Department was an inside job. On Tuesday former firefighter Elmer Joerg pleaded no contest to setting the blaze. Investigators say the former volunteer was caught on camera settingMore >>
An arson at the Albany Fire Department was an inside job.More >>
Tuesday, April 15 2014 7:26 PM EDT2014-04-15 23:26:03 GMT
There was a plea deal for a man who triggered a 5 hour standoff in Newport last fall. Derek Niles pleaded no contest to reckless endangerment Tuesday. He got a deferred sentence and will be on probationMore >>
There was a plea deal for a man who triggered a 5 hour standoff in Newport last fall. More >>