CONWAY, N.H. -
Officials say they're investigating a suspicious fire at a popular New Hampshire ski shop.
The fire broke out shortly before 7:30 Wednesday night at Joe Jones' Sun and Ski Sports on Route 16 in North Conway.
When firefighters arrived on the scene they reported seeing heavy smoke and flames.
Crews from across the region responded to the fire and remained on the scene throughout the night.
The state fire marshal's office and the Conway Police Department are investigating.