They are all around us. But as you drive by, you might not realize how much work goes in to helping guide us where we need to go.
At Design Signs in Essex, a trio of employees use hands-on techniques to create signs that stand out and last.
"We do more high-end, multi-level and dimensional signs with a lot of character to them," said John Floyd, who started the company 27 years ago.
The company makes all kinds of signs, with a combination of endless color and finish options. From plain to fancy -- camp signs to directional and business signs.
Reporter Gina Bullard: What makes a good sign?
John Floyd: A good sign is designed for its purpose, quite simply.
Floyd said business is strong even though some companies are marketing more online -- there is still a demand for signs. "So much more marketing is done on the Internet, so there's less marketing signs but we're still serving businesses people, still need to find what they're looking for," Floyd said.
"I do look at signs I've done 10 years ago, and when they're still doing their jobs I appreciate that it's still working even though I'm done with it," said the company's Phil Seeley.
Employees are skilled in things like stone work, routing and painting -- and also gold leafing or guilding that will last decades.
The biggest mishap when it comes to sign making? The occasional misspelled or crooked lettering -- which ends up in the lobby.
"You're not always realizing what it says. It's more about making it look pretty," Seeley said.
Signs start at 50 dollars and can go up to 40-thousand bucks.
"To see people say, that sign has done so much for my business, brought so many people in -- that's so satisfying," Floyd said.
Signs of craftsmanship and quality -- that are made in Vermont.
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