'Flannel Friday' means discounts in Montpelier - WCAX.COM Local Vermont News, Weather and Sports-

'Flannel Friday' means discounts in Montpelier

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MONTPELIER, Vt. -

Vermont's capital city has come up with a quirky take on Black Friday; call it "Flannel Friday." Merchants in town are hoping to keep it local this Thanksgiving holiday by offering deals and discounts to all customers wearing what Vermonters wear best.

"So what we're asking folks to do is wear their flannel. Most everybody has got a piece-- it can be a shirt or gloves or a scarf. And wear that downtown, show it to the retailers and they'll offer you their discounts. So, some folks are doing 20 percent storewide, some folks have a special freebie giveaway, whatever it is. And so that's downtown-wide. If you don't have a piece of flannel, we have these flannel buttons," said Phayvanh Luekhamhan of Montpelier Alive.

Organizers hope Flannel Friday will generate as much interest as Capital City Cash, which helped bring in over $21,000 to the Montpelier economy last year.

Click here for more on Flannel Friday.

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