"I've had a lot of caffeine," said Lucas Labounty, who works at Sbarro.
...Brave the elements...
"My blanket tucked into my coat because I'm so cold," said Kylee Rowden, a Black Friday shopper.
...Even don festive headgear...
"I ordered these online. They help us find each other in the store, over the shelves they stick up and you see 'oh there's mistletoe,'" said Tiffany Gordon and Jill King, Black Friday shoppers.
...All for a sweet deal at the end of the day.
"Forty-six-inch LCI LCD TV," said Kyle Bolduc, a Black Friday shopper.
While this is Black Friday, it's not the same rush most shoppers have grown to associate with the commercial holiday.
"It was pretty quiet. It's just more enjoyable to go around," said Elizabeth Blow, a Black Friday shopper.
It says "line" on the floor at GameStop. That's because at 12 a.m. Friday there was one. Since then, activity in the mall has slowed down a bit.
"Doesn't seem like as many people to me," King said.
Some shoppers are celebrating a three-day spree. This year it started on Thanksgiving, continued into Black Friday and doesn't stop until Small Business Saturday.
"A lot of the places have different deals at different times, so it's almost continuous. So, it's bouncing around, you have to be here for this, at this time for this," said Alexandria Carls, a Black Friday shopper.
Stores also face heightened competition from online retailers. Many shoppers have apps that tell them the cheapest prices available, some are demanding price match guarantees.
"She had a BOGO app on her phone, so she could see what other stores were showing because they can match the prices. Because if we can find a cheaper one in a picture on an advertisement, they have to give it to us at that price even if that price isn't that low," said Kate Kirkpatrick, a Black Friday shopper.
The Vermont Retail Association maintains even with advancements in technology and earlier hours, stores will still make 40 percent of their annual revenue this weekend, which means Black Friday's namesake still rings true.
Friday, April 18 2014 8:54 AM EDT2014-04-18 12:54:02 GMT
A sugaring season was cut short in Swanton overnight after a shed caught fire. Fire officials tell us they got the call around 1:30 a.m. Friday for the sugarhouse fire on Woods Hill Road. They say theMore >>
A sugaring season was cut short in Swanton overnight after a shed caught fire.More >>
Friday, April 18 2014 8:46 AM EDT2014-04-18 12:46:49 GMT
As the temperatures start to climb, it's your last weekend to ski in New Hampshire. The three remaining areas that are open -- Loon Mountain, Cannon Mountain, and Bretton Woods -- are planning to closeMore >>
As the temperatures start to climb, it's your last weekend to ski in New Hampshire.More >>
Friday, April 18 2014 8:45 AM EDT2014-04-18 12:45:18 GMT
This week, the first line of emergency responders are being recognized for their work. National Telecommunicators Week ends Saturday. It's a national week honoring the men and women who work around-the-clockMore >>
This week, the first line of emergency responders are being recognized for their work.More >>
Friday, April 18 2014 12:04 AM EDT2014-04-18 04:04:40 GMT
A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road. Investigators say 63-year-old Eric Ladd was walking slipped and hitMore >>
A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road.More >>
Friday, April 18 2014 12:00 AM EDT2014-04-18 04:00:59 GMT
Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire. On Wednesday workers were doing spring clean-up at Wheelock park when they found a 55-gallon drumMore >>
Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire.More >>
Friday, April 18 2014 9:31 AM EDT2014-04-18 13:31:49 GMT
Debate is brewing over the cost of Greek life, and some lawmakers believe it's time for sororities and fraternities at the University of Vermont to pay up. Hospitals, the American Red Cross, Churches andMore >>
Debate is brewing over the cost of Greek life, and some lawmakers believe it's time for sororities and fraternities at the University of Vermont to pay up.More >>
Thursday, April 17 2014 11:08 PM EDT2014-04-18 03:08:04 GMT
Police say two people found dead at a home in Stowe are believed to have died in a murder-suicide. Police are still not releasing their names or the cause of death, but they say the victims are adults. StoweMore >>
A Stowe couple is dead after what police say was a murder-suicide. The news came as a shock to neighbors who say they never noticed any red flags. More >>