Phoenix Books co-owner Renee Reiner says the rush of shoppers isn't slowing down as Black Friday gave way to Small Business Saturday.
She says the year's last chapter is the most important financially.
"Come Friday folks are feeling excited they're enthusiastic, a lot of people are coming into the store, it's been a lot of fun. Typically four weeks sees 20 percent of our sales." said Reiner.
Shoppers wandered up and down Church Street Saturday.
Many small businesses offered mark-downs, and the state is encouraging residents to buy outside the box - by choosing small retailers over super-stores.
Burlington Shopper Kathy Batty said, "This is our first post-Thanksgiving trip, we were scared off by Black Friday. It's part of the reason why we live in Vermont, is we like to buy things local and we like to support our town."
Saturday, Rapunzel Salon co-owner Linda Pacheco isn't expecting a large crowd. On the weekend following Thanksgiving, she says eight customers would be a great day.
"It has not traditionally been a busy day 51 people tend to stay way if they're not coming down to shop for items." said Pacheco.
This is the second year the service provider is taking part in the retail bonanza known as Small Business Saturday.
She rolled out the welcome mat, and hopes deals on both cuts and hair-care products will help draw those that are ready to check out from bargain hunting.
"We thought it was a perfect fit, and we're a small business." said Pacheco
Renee Reiner of Phoenix Books, said Saturday, "We do hope that folks shop locally whether it's with us or with other local businesses."
But Reiner says they aren't offering any one-day specials and didn't open Thursday.
She says they don't compete on price; they compete on value.
"Can't get it with a couple of clicks." said Reiner.
She says knowledgeable staff and a local touch is what keeps them busy during the non-holiday season.