Vt. companies embrace Cyber Monday - WCAX.COM Local Vermont News, Weather and Sports-

Vt. companies embrace Cyber Monday

Posted: Updated:
FERRISBURGH, Vt. -

There was no time for downtime at the Dakin Farm Distribution Center in Ferrisburgh Monday.
The one-time family farm stand is now selling Vermont favorites by Internet and phone around the world.

With orders in hand folks along the gift package assembly line were hard at work on the cyber-shopping holiday.  Patty Prime's been handling the post-Thanksgiving rush for years. "I just love the momentum, it keeps you going," she said.

Monday Dakin Farm plans to pack 600 orders-up from about 250 a day just two weeks ago.
It's boosting staff from 7 to 11 along this busy stretch to meet the demand.

"We just verify down through the list that we have everything and then we package it up, seal it with tape, put a tag on it so they know where it's shipping to and move it on down the line," Prime said.

The company owns two retail stores but Monday the majority of its sales don't come from foot traffic. In the last five years Internet sales have jumped from about 25 to 50 percent of Dakin's overall bottom line. Cyber Monday orders could easily top those that come in for entire months of the year outside the holiday season.

"It's an important day, there is a lot of e-commerce we are involved in, we're doing a lot of seasonal holiday marketing with Google," said Sam Cutting, Dakin Farm's President.

Dakin said he has his eye on 50,000 orders for the month of December, the bulk of which will most likely come in online.  "We embraced it in 1995 and we have poured our resources into the Internet ever since them, so that's been a long time. Every year it is our fastest growing medium," he said.

And the folks on the front line of filling the holiday orders want people to know that whether they place their order by call, click or visit, they're being packed with care along Route 7.
"There are real people behind this. Everybody is doing the best they can do to get out what they can do and make sure that it gets there undamaged and ready for them to consume," Patty Prime said.

Cyber Monday is just the start for the team at Dakin Farm. The company estimates it could fill 6,000 orders on the last shipping day before Christmas.

  • Local NewsMore>>

  • Sugarhouse fire in Swanton

    Sugarhouse fire in Swanton

    Friday, April 18 2014 8:54 AM EDT2014-04-18 12:54:02 GMT
    A sugaring season was cut short in Swanton overnight after a shed caught fire. Fire officials tell us they got the call around 1:30 a.m. Friday for the sugarhouse fire on Woods Hill Road. They say theMore >>
    A sugaring season was cut short in Swanton overnight after a shed caught fire.More >>
  • NH ski areas to close after this weekend

    NH ski areas to close after this weekend

    Friday, April 18 2014 8:46 AM EDT2014-04-18 12:46:49 GMT
    As the temperatures start to climb, it's your last weekend to ski in New Hampshire. The three remaining areas that are open -- Loon Mountain, Cannon Mountain, and Bretton Woods -- are planning to closeMore >>
    As the temperatures start to climb, it's your last weekend to ski in New Hampshire.More >>
  • Dispatchers recognized this week

    Dispatchers recognized this week

    Friday, April 18 2014 8:45 AM EDT2014-04-18 12:45:18 GMT
    This week, the first line of emergency responders are being recognized for their work. National Telecommunicators Week ends Saturday. It's a national week honoring the men and women who work around-the-clockMore >>
    This week, the first line of emergency responders are being recognized for their work.More >>
  • Putney man ran over in driveway

    Putney man ran over in driveway

    Friday, April 18 2014 12:04 AM EDT2014-04-18 04:04:40 GMT
    A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road. Investigators say 63-year-old Eric Ladd was walking slipped and hitMore >>
    A Putney man was taken to the hospital after police say he was run over in a driveway. It happened this afternoon on Kimball Hill Road.More >>
  • Winooski man killed in motorcycle accident

    Winooski man killed in motorcycle accident

    Thursday, April 17 2014 11:58 PM EDT2014-04-18 03:58:40 GMT
    There's been a tragedy on the Burlington beltway Thursday night. Police confirm that a 24-year-old Winooski man was killed in a motorcycle crash that shutdown the beltway. The name has been releasedMore >>
    Burlington Police confirm that a 24-year-old Winooski man was killed in a motorcycle crash that shutdown the beltline.More >>
  • N.H. police find bottle bomb at park

    N.H. police find bottle bomb at park

    Friday, April 18 2014 12:00 AM EDT2014-04-18 04:00:59 GMT
    Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire. On Wednesday workers were doing spring clean-up at Wheelock park when they found a 55-gallon drumMore >>
    Police are searching for clues after a homemade bottle bomb was found at a park in Keene New Hampshire.More >>
  • Debate is brewing over the cost of greek life

    Debate is brewing over the cost of greek life

    Friday, April 18 2014 9:31 AM EDT2014-04-18 13:31:49 GMT
    Debate is brewing over the cost of Greek life, and some lawmakers believe it's time for sororities and fraternities at the University of Vermont to pay up. Hospitals, the American Red Cross, Churches andMore >>
    Debate is brewing over the cost of Greek life, and some lawmakers believe it's time for sororities and fraternities at the University of Vermont to pay up.More >>
  • Stowe couple dead in murder-suicide

    Stowe couple dead in murder-suicide

    Thursday, April 17 2014 11:08 PM EDT2014-04-18 03:08:04 GMT
    Police say two people found dead at a home in Stowe are believed to have died in a murder-suicide. Police are still not releasing their names or the cause of death, but they say the victims are adults. StoweMore >>
    A Stowe couple is dead after what police say was a murder-suicide. The news came as a shock to neighbors who say they never noticed any red flags.
    More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.