Vt. schools selling ads on campus - WCAX.COM Local Vermont News, Weather and Sports-

Vt. schools selling ads on campus

Posted: Updated:
SOUTH BURLINGTON, Vt. -

Championship banners line the walls inside the South Burlington High School gym, but so to do ones showcasing places like Supercuts, Verizon and the University Mall.

"Education is expensive and so certainly our kids deserve the very best," said Patrick Burke, the principal at South Burlington High School.

Advertisements like these have been on display in the gym for a few years. Burke says the school brings in $500 a season for each of them and that they're an effective way to offset costs for sports facility needs.

"Any advertisement has to be in line with the mission of our school, so obviously we are not going to accept advertisements from Anheuser-Busch or cigarette companies or something like that," Burke said.

The folks at the University Mall are new to the high school marketing scene. In the last year and a half it's found spots in South Burlington, Essex and Rice High Schools. Their latest marketing effort is inviting students to "like" the mall on Facebook for the chance to win $100.

"We're trying to get into the high schools, that's obviously a specific market and we thought what better thing to do with our money than to give it to our high schools. The athletic departments need it; the schools need it. I would much rather give our money to the schools than some big corporation where I don't even know who they are," said Jamie Polli of the University Mall.

Parents, shoppers, and taxpayers at the University Mall Friday were on board with the idea, arguing that age-appropriate ads in the gyms mean less money coming out of their own pocketbooks.

"I am all right with that. That's a good idea, absolutely," parent Wendy Young said.

"It means more revenue and more revenue means I have to pay less money," shopper Karen Fuller said.

Burke admits the advertising push is all about striking the right balance. He says there's room for more banners in his gym, but doesn't want it looking like a commercial venue.

"I don't think we are ever going to get to the point where, you know, we are going to have naming rights for our gym. You know, this won't be the University Mall Gym or the Hannaford Football Stadium or anything to that extreme," Burke said.

The University Mall is actively looking for new partners and has already created signs for six schools.

Essex High School has similar advertisements for the first time this year. Right now it's partnering with the University Mall for $1,200 a year. The money is helping offset athletic costs for students.

  • Local NewsMore>>

  • Rutland pharmacist accused of stealing meds

    Rutland pharmacist accused of stealing meds

    Wednesday, April 23 2014 11:43 PM EDT2014-04-24 03:43:47 GMT
    In Rutland a pharmacist is accused of stealing meds from his employer. 32-year-old Brandon Cigana worked at the Walgreens Pharmacy on Woodstock Avenue. Prosecutors say he used his position there to access the pharmacy's inventory stealing regulated drugs like benzodiazepines, Hydrocodone and Suboxone for himself without a prescription. The Whitehall, New York man faces up to two years behind bars.More >>
    In Rutland a pharmacist is accused of stealing meds from his employer. 32-year-old Brandon Cigana worked at the Walgreens Pharmacy on Woodstock Avenue. Prosecutors say he used his position there to access the pharmacy's inventory stealing regulated drugs like benzodiazepines, Hydrocodone and Suboxone for himself without a prescription. The Whitehall, New York man faces up to two years behind bars.More >>
  • Drug bust in Burlington's Old North End

    Drug bust in Burlington's Old North End

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:04 GMT
    Police made a drug bust Wednesday night in Burlington's Old North End. Police and the U.S. Marshal's raided this home on Cedar Street around 8 o'clock. They say they seized heroin and cocaine. Six people were inside when authorities went in. But they're not saying how many arrests were made. The raid was part of an ongoing drug investigation.More >>
    Police made a drug bust Wednesday night in Burlington's Old North End. Police and the U.S. Marshal's raided this home on Cedar Street around 8 o'clock. They say they seized heroin and cocaine. Six people were inside when authorities went in. But they're not saying how many arrests were made. The raid was part of an ongoing drug investigation.More >>
  • Fire damages Lyndonville tree farm

    Fire damages Lyndonville tree farm

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:21 GMT
    Fire has damaged ten acres of a Lyndonville tree farm. Eight department were called in to battle the blaze. And it took four hours to get the flames under control. Fire officals say a discarded cigarette combined with dry conditions are to blame. One firefighter suffered from minor smoke inhalation.More >>
    Fire has damaged ten acres of a Lyndonville tree farm. Eight department were called in to battle the blaze. And it took four hours to get the flames under control. Fire officals say a discarded cigarette combined with dry conditions are to blame. One firefighter suffered from minor smoke inhalation.More >>
  • A warning for bird watchers: Give eagles space

    A warning for bird watchers: Give eagles space

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:36 GMT
    Bird watchers are being reminded to give nesting bald eagles plenty of space. The Vermont Fish Wildlife Department is urging anyone who sees a nesting eagle not to get closer than 300 feet. Activity too close to their nest can result in them abandoning their young. Harassing a bald eagle is illegal and a violation of the state endangered species statute.More >>
    Bird watchers are being reminded to give nesting bald eagles plenty of space. The Vermont Fish Wildlife Department is urging anyone who sees a nesting eagle not to get closer than 300 feet. Activity too close to their nest can result in them abandoning their young. Harassing a bald eagle is illegal and a violation of the state endangered species statute.More >>
  • Gun fired into New Haven home

    Gun fired into New Haven home

    Wednesday, April 23 2014 11:44 PM EDT2014-04-24 03:44:48 GMT
    Police are searching for who fired a gun into a home in New Haven. It happened late Tuesday night at 2420 Munger Street. Police say a bullet passed through a window of the home. Luckily no one was hurt. Investigators say a stop sign at the intersection of Munger Street and Cobble Road had also been shot. Anyone with information should call state police.More >>
    Police are searching for who fired a gun into a home in New Haven. It happened late Tuesday night at 2420 Munger Street. Police say a bullet passed through a window of the home. Luckily no one was hurt. Investigators say a stop sign at the intersection of Munger Street and Cobble Road had also been shot. Anyone with information should call state police.More >>
  • What triggered a shooting inside the Bennington police station?

    What triggered a shooting inside the Bennington police station?

    Wednesday, April 23 2014 6:57 PM EDT2014-04-23 22:57:35 GMT
    A Bennington man is in stable condition after being shot by an officer inside the Bennington Police Department. Investigators say Gregory Filo had a knife and was behaving erratically.More >>
    A Bennington man is in stable condition after being shot by an officer inside the Bennington Police Department. Investigators say Gregory Filo had a knife and was behaving erratically.More >>
  • Former Fortune 500 exec indicted in fatal NH crash

    Former Fortune 500 exec indicted in fatal NH crash

    A New Hampshire grand jury has indicted a former Fortune 500 executive on second-degree murder charges in connection with a crash that killed a Vermont couple in December.More >>
    A New Hampshire grand jury has indicted a former Fortune 500 executive on second-degree murder charges in a crash that killed a Vermont couple in December.More >>
  • Convicted Vt. embezzler charged with stealing from employer

    Convicted Vt. embezzler charged with stealing from employer

    Wednesday, April 23 2014 7:24 PM EDT2014-04-23 23:24:36 GMT
    Nearly two decades after her first conviction, a white-collar criminal returns to court once again charged with stealing from her employer. More >>
    Nearly two decades after her first conviction, a white-collar criminal returns to court once again charged with stealing from her employer.
    More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.