Vt. schools selling ads on campus - WCAX.COM Local Vermont News, Weather and Sports-

Vt. schools selling ads on campus

Posted: Updated:
SOUTH BURLINGTON, Vt. -

Championship banners line the walls inside the South Burlington High School gym, but so to do ones showcasing places like Supercuts, Verizon and the University Mall.

"Education is expensive and so certainly our kids deserve the very best," said Patrick Burke, the principal at South Burlington High School.

Advertisements like these have been on display in the gym for a few years. Burke says the school brings in $500 a season for each of them and that they're an effective way to offset costs for sports facility needs.

"Any advertisement has to be in line with the mission of our school, so obviously we are not going to accept advertisements from Anheuser-Busch or cigarette companies or something like that," Burke said.

The folks at the University Mall are new to the high school marketing scene. In the last year and a half it's found spots in South Burlington, Essex and Rice High Schools. Their latest marketing effort is inviting students to "like" the mall on Facebook for the chance to win $100.

"We're trying to get into the high schools, that's obviously a specific market and we thought what better thing to do with our money than to give it to our high schools. The athletic departments need it; the schools need it. I would much rather give our money to the schools than some big corporation where I don't even know who they are," said Jamie Polli of the University Mall.

Parents, shoppers, and taxpayers at the University Mall Friday were on board with the idea, arguing that age-appropriate ads in the gyms mean less money coming out of their own pocketbooks.

"I am all right with that. That's a good idea, absolutely," parent Wendy Young said.

"It means more revenue and more revenue means I have to pay less money," shopper Karen Fuller said.

Burke admits the advertising push is all about striking the right balance. He says there's room for more banners in his gym, but doesn't want it looking like a commercial venue.

"I don't think we are ever going to get to the point where, you know, we are going to have naming rights for our gym. You know, this won't be the University Mall Gym or the Hannaford Football Stadium or anything to that extreme," Burke said.

The University Mall is actively looking for new partners and has already created signs for six schools.

Essex High School has similar advertisements for the first time this year. Right now it's partnering with the University Mall for $1,200 a year. The money is helping offset athletic costs for students.

  • Local NewsMore>>

  • Hinesburg man in custody after alleged shooting

    Hinesburg man in custody after alleged shooting

    Thursday, April 24 2014 11:56 PM EDT2014-04-25 03:56:35 GMT
    Police say a 71-year-old man is in custody accused of shooting a female relative in the hand and chest around 8:30 Thursday evening.The incident happened on Richmond Road. The Hinesburg police chief says the man was arrested without incident. He and the victim are long time residents of Hinesburg. Detectives are still investigating what sparked the shooting. But the chief says neither the victim nor the shooter have had any interactions with police before this. The woman was taken to Fletche...More >>
    Police say a 71-year-old man is in custody accused of shooting a female relative in the hand and chest around 8:30 Thursday evening.The incident happened on Richmond Road. The Hinesburg police chief says the man was arrested without incident. He and the victim are long time residents of Hinesburg. Detectives are still investigating what sparked the shooting. But the chief says neither the victim nor the shooter have had any interactions with police before this. The woman was taken to Fletche...More >>
  • Springfield police search for armed robber

    Springfield police search for armed robber

    Friday, April 25 2014 12:00 AM EDT2014-04-25 04:00:49 GMT
    Springfield Police need your help to find an armed robber. They say yesterday a white man carrying a semi-automatic handgun held-up the Jenny Wren Café on Main Street. The suspect is described as 19-29 with a slight build and no taller than 5-foot-9.Police say he had a dark buzz cut, acne, and was wearing a red Ecko hooded sweatshirt.If you have any information on the robbery call Springfield Police.More >>
    Springfield Police need your help to find an armed robber. They say yesterday a white man carrying a semi-automatic handgun held-up the Jenny Wren Café on Main Street. The suspect is described as 19-29 with a slight build and no taller than 5-foot-9.Police say he had a dark buzz cut, acne, and was wearing a red Ecko hooded sweatshirt.If you have any information on the robbery call Springfield Police.More >>
  • Arlington man facing an animal cruelty

    Arlington man facing an animal cruelty

    Friday, April 25 2014 12:03 AM EDT2014-04-25 04:03:45 GMT
    An Arlington man is facing an animal cruelty charge after police say they found a dead dog on this property.It happened at 2760 VT Route 313. Troopers were at Rick Thompson's home investigating a burglary involving a wood burning stove when they discovered the dog. Thompson told police the dog died from kennel cough but a vet later determined the dog had been starved to death. The 47-year-old is due in court next month.More >>
    An Arlington man is facing an animal cruelty charge after police say they found a dead dog on this property.It happened at 2760 VT Route 313. Troopers were at Rick Thompson's home investigating a burglary involving a wood burning stove when they discovered the dog. Thompson told police the dog died from kennel cough but a vet later determined the dog had been starved to death. The 47-year-old is due in court next month.More >>
  • Senator Sanders pushes for better access to primary care

    Senator Sanders pushes for better access to primary care

    Friday, April 25 2014 12:06 AM EDT2014-04-25 04:06:48 GMT
    Senator Bernie Sanders is pushing for better access to primary care for patients in Vermont and across the country.More >>
    Senator Bernie Sanders is pushing for better access to primary care for patients in Vermont and across the country. More >>
  • Burlington School budget one step closer to re-vote

    Burlington School budget one step closer to re-vote

    Friday, April 25 2014 12:09 AM EDT2014-04-25 04:09:20 GMT
    A new Burlington School Budget is one step closer to a re-vote in the Community.The Burlington School board voted in favor of a 67.4 million dollar budget. Dozens of parents and voters turned out Thursday night for public testimony on their thoughts and concerns on the new more expensive budget. A recent audit uncovered a 2.5 million dollar deficit forcing the board to slash about 2.5 million dollars in programming and staff. This new budget is 600-thousand dollars MORE than what was voted do...More >>
    A new Burlington School Budget is one step closer to a re-vote in the Community.The Burlington School board voted in favor of a 67.4 million dollar budget. Dozens of parents and voters turned out Thursday night for public testimony on their thoughts and concerns on the new more expensive budget. A recent audit uncovered a 2.5 million dollar deficit forcing the board to slash about 2.5 million dollars in programming and staff. This new budget is 600-thousand dollars MORE than what was voted do...More >>
  • Robber hits the same bank twice?

    Robber hits the same bank twice?

    Thursday, April 24 2014 7:01 PM EDT2014-04-24 23:01:18 GMT
    A security guard and bank manager at the People's United in St. Albans held a would-be robber until police arrived. And investigators think he is the same man who robbed the bank Monday.More >>
    A security guard and bank manager at the People's United in St. Albans held a would-be robber until police arrived. And investigators think he is the same man who robbed the bank Monday.More >>
  • Man shot by Vt. cop faces charges

    Man shot by Vt. cop faces charges

    Thursday, April 24 2014 7:31 PM EDT2014-04-24 23:31:24 GMT
    A man shot by an officer inside the Bennington police station faces charges of aggravated assault with a deadly weapon.More >>
    A man shot by an officer inside the Bennington police station faces charges of aggravated assault with a deadly weapon.More >>
  • Man charged in Vt. teacher killing wants confession tossed

    Man charged in Vt. teacher killing wants confession tossed

    Thursday, April 24 2014 2:29 PM EDT2014-04-24 18:29:39 GMT
    A Vermont man charged with killing a popular St. Johnsbury teacher is asking a judge to exclude from his upcoming trial a detailed confession he gave to police investigators.More >>
    A Vermont man charged with killing a popular St. Johnsbury teacher is asking a judge to exclude from his upcoming trial a detailed confession he gave to police investigators.More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.