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As more people continue to flock to the Internet for shopping, fishbat responds to some lessons we can learn from Amazon’s digital marketing strategy.
Bohemia, NY (PRWEB) January 06, 2013
On January 6, 2013, fishbat responds to a recent article that discusses how Amazon.com has become so successful in selling products online – especially during the holidays.
According to an article from Social Media Today, 39 percent of people did their holiday shopping online. “Numbers from the National Retail Federation confirm this trend, showing that between November 1 and December 7, shoppers had already spent nearly $30 billion online, up 13% from the same time period in 2011,” the article stated. So this begs the question; what can an online marketing company learn from Amazon?
The first factor that contributes to Amazon’s success is customer satisfaction. While customer satisfaction has remained stagnant for many online companies, Amazon earned its highest customer satisfaction rating this year. According to the article, ForeSee’s E-Retail Satisfaction Index found that brand loyalty and brand promotion (i.e. recommendations from friends) are big contributors to online customer satisfaction.
The article adds that Amazon’s business model is another exemplary part of their success. In addition to creating great content and providing great products, Amazon also has an in-depth understanding of their audience and utilizes data to improve upon the user experience.
Scott Darrohn, COO of the online marketing company fishbat, weighed in on Amazon’s success, saying that a lot of it also has to do with reputation management. “This also falls into the category of brand loyalty and customer satisfaction, but Amazon has really found a good way to use social media in order to respond to customer concerns,” Darrohn stated.
Darrohn added that companies looking to emulate Amazon’s online reputation should consider consulting with an online marketing company. “We can really help businesses to get a good foothold when it comes to starting and maintaining an online reputation,” he said.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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