UVM celebrates cereal to help sell milk - WCAX.COM Local Vermont News, Weather and Sports-

UVM celebrates cereal to help sell milk

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BURLINGTON, Vt. -

UVM students gathered in the Davis Center to get a taste of CerealFest.

"Oh, CerealFest is a lot of fun!" said Paul Bahan, the district marketing coordinator for Sodexo.

Behind the free samples and prize giveaways, CerealFest was just as informational as it was delicious. The event was organized by the New England Dairy Promotion Board, Kellogg's and Sodexo, and is an initiative aimed at educating Vermonters on the value of local dairy farms.

"Raise awareness of the importance of local milk, both for health and wellness of our communities, and also for maintaining our landscape," Bahan said. "And also going into research for sustainability projects that will also help maintain our dairy industry."

Although dairy farming isn't usually a topic of conversation in the cafeteria, the UVM students participating in CerealFest had some things to say.

"Drink more milk," said Julienne Vergura, a student. "I think it's so important, I think, to support all the local farmers because they do a lot for all the Vermonters that do live here."

With milk sales at their lowest in decades, the organization also aims to remind Vermonters the benefits of buying local and simply buying milk.

Stephanie Ferrari of the New England Dairy Promotion Board said, "We think it's great to remind them that milk is a healthy choice and what's a better combination than cereal and milk?"

The CerealFest campaign will be touring other schools in Vermont to remind students how important, and delicious, local milk can be.

"I think it's great that they are trying to make students buy milk more. I'm a big milk drinker, so I think it's great definitely to support local farms," Vergura said.

From helping local farms thrive to boosting the dairy industry, CerealFest reminded all participants to do one thing-- drink your milk!

UVM donates 10 cents for every serving of milk sold on campus and since 2009 has raised over $20,000. All of the funds go to supporting and advancing sustainable dairy farming in New England.

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