UVM students gathered in the Davis Center to get a taste of CerealFest.
"Oh, CerealFest is a lot of fun!" said Paul Bahan, the district marketing coordinator for Sodexo.
Behind the free samples and prize giveaways, CerealFest was just as informational as it was delicious. The event was organized by the New England Dairy Promotion Board, Kellogg's and Sodexo, and is an initiative aimed at educating Vermonters on the value of local dairy farms.
"Raise awareness of the importance of local milk, both for health and wellness of our communities, and also for maintaining our landscape," Bahan said. "And also going into research for sustainability projects that will also help maintain our dairy industry."
Although dairy farming isn't usually a topic of conversation in the cafeteria, the UVM students participating in CerealFest had some things to say.
"Drink more milk," said Julienne Vergura, a student. "I think it's so important, I think, to support all the local farmers because they do a lot for all the Vermonters that do live here."
With milk sales at their lowest in decades, the organization also aims to remind Vermonters the benefits of buying local and simply buying milk.
Stephanie Ferrari of the New England Dairy Promotion Board said, "We think it's great to remind them that milk is a healthy choice and what's a better combination than cereal and milk?"
The CerealFest campaign will be touring other schools in Vermont to remind students how important, and delicious, local milk can be.
"I think it's great that they are trying to make students buy milk more. I'm a big milk drinker, so I think it's great definitely to support local farms," Vergura said.
From helping local farms thrive to boosting the dairy industry, CerealFest reminded all participants to do one thing-- drink your milk!
UVM donates 10 cents for every serving of milk sold on campus and since 2009 has raised over $20,000. All of the funds go to supporting and advancing sustainable dairy farming in New England.
Friday, May 24 2013 7:17 PM EDT2013-05-24 23:17:06 GMT
It was a storm that left residents with more damage than they could have ever imagined. "The basement has about 13 inches of water," said Bob Genter of Underhill. And preparing for the aftermath of theMore >>
Flash floods left destruction across the region. And the rain is not over. Heavy downpours left some people trapped in their neighborhoods as emergency crews work to try to clear the roads.More >>
Friday, May 24 2013 7:54 PM EDT2013-05-24 23:54:18 GMT
Vermont State Police say the following roads have been closed due to flooding:UNDERHILL: VERMONT ROUTE 15, CILLEYHILL POKER HILL ROAD NORTH UNDERHILL STATION ROAD PAIGE ROAD DAUDLIN ROAD BROWNS TRACE,More >>
Friday, May 24 2013 7:20 PM EDT2013-05-24 23:20:50 GMT
As the cleanup gets underway from Thursday night's flash flooding, the focus shifts now to the broader impacts of rising rivers from around the region. All the rain so far and more to come is running intoMore >>
All the rain is running into larger streams and rivers that are moving rapidly toward flood stage.More >>
Friday, May 24 2013 12:44 PM EDT2013-05-24 16:44:50 GMT
Heavy rains have caused more flooding problems around our region, and the situation could get worse as the rain continues to fall over the holiday weekend. So far, the impact has mainly been seen in roadMore >>
Heavy rains have caused more flooding problems around our region, and the situation could get worse as the rain continues to fall over the holiday weekend.More >>
Friday, May 24 2013 9:51 AM EDT2013-05-24 13:51:55 GMT
Over the river and throught the woods isn't just the way to grandma's house, its the way a lot of people are having to travel just to make it to their front door. Dormant brooks and sleepy streams turnedMore >>
Strong rains Thursday flooded roads in Essex.More >>
Friday, May 24 2013 7:25 PM EDT2013-05-24 23:25:14 GMT
A rainy Vermont City Marathon forecast isn't slowing down runners or organizers. "Well, we're going to make some liquid sunshine out of all of this rain. That's the only choice we've got right now," saidMore >>
The countdown is on to this weekend's Vermont City Marathon and final preps are underway. Those finishing touches are coming in the rain, but organizers say the weather isn't slowing things down.More >>
Friday, May 24 2013 7:35 PM EDT2013-05-24 23:35:15 GMT
The bad weather has forced the postponement of the annual Memorial Day parade in Essex. The parade is held annually on the Saturday morning of the holiday weekend. But after all the rain and flooding damageMore >>
The bad weather has forced the postponement of the annual Memorial Day parade in Essex.More >>
Friday, May 24 2013 12:48 PM EDT2013-05-24 16:48:57 GMT
The heavy rains have left a lot of people with flooded basements. We want to remind people of potential dangers before tackling that mess. First, shut off power to all basement appliances. Don't touchMore >>
The heavy rains have left a lot of people with flooded basements. We want to remind people of potential dangers before tackling that mess.More >>