UVM students gathered in the Davis Center to get a taste of CerealFest.
"Oh, CerealFest is a lot of fun!" said Paul Bahan, the district marketing coordinator for Sodexo.
Behind the free samples and prize giveaways, CerealFest was just as informational as it was delicious. The event was organized by the New England Dairy Promotion Board, Kellogg's and Sodexo, and is an initiative aimed at educating Vermonters on the value of local dairy farms.
"Raise awareness of the importance of local milk, both for health and wellness of our communities, and also for maintaining our landscape," Bahan said. "And also going into research for sustainability projects that will also help maintain our dairy industry."
Although dairy farming isn't usually a topic of conversation in the cafeteria, the UVM students participating in CerealFest had some things to say.
"Drink more milk," said Julienne Vergura, a student. "I think it's so important, I think, to support all the local farmers because they do a lot for all the Vermonters that do live here."
With milk sales at their lowest in decades, the organization also aims to remind Vermonters the benefits of buying local and simply buying milk.
Stephanie Ferrari of the New England Dairy Promotion Board said, "We think it's great to remind them that milk is a healthy choice and what's a better combination than cereal and milk?"
The CerealFest campaign will be touring other schools in Vermont to remind students how important, and delicious, local milk can be.
"I think it's great that they are trying to make students buy milk more. I'm a big milk drinker, so I think it's great definitely to support local farms," Vergura said.
From helping local farms thrive to boosting the dairy industry, CerealFest reminded all participants to do one thing-- drink your milk!
UVM donates 10 cents for every serving of milk sold on campus and since 2009 has raised over $20,000. All of the funds go to supporting and advancing sustainable dairy farming in New England.
Thursday, May 23 2013 6:12 AM EDT2013-05-23 10:12:07 GMT
Four colleges, including Dartmouth, are now facing federal complaints over their handling of rape allegations. Other colleges facing complaints include Swarthmore College, University of Southern California,More >>
Four colleges, including Dartmouth, are now facing federal complaints over their handling of rape allegations.More >>
Thursday, May 23 2013 6:06 AM EDT2013-05-23 10:06:37 GMT
Flash flooding in Burlington Wednesday night turned city streets into a kayaker's playground. "The drains in the city were all plugged with debris," says Lt. Pat Murphy with the Burlington Fire Dept. ButMore >>
Sudden storms caused flash flooding and left a man injured from a lightning strike.More >>
Thursday, May 23 2013 5:52 AM EDT2013-05-23 09:52:05 GMT
Another major Vermont brand is suing over trademark infringement. Magic Hat Brewing says the logo for Kentucky-based West Sixth Brewing is a rip-off of their Number 9 beer label. Magic Hat argues theMore >>
Another major Vermont brand is suing over trademark infringement.More >>
Thursday, May 23 2013 5:48 AM EDT2013-05-23 09:48:28 GMT
A Townshend man will be in court for breaking into a house and making himself at home. Police say last Friday and again on Wednesday, they caught 34-year-old Jesse Johnson living in another man's homeMore >>
A Townshend man will be in court for breaking into a house and making himself at home. More >>
Thursday, May 23 2013 5:25 AM EDT2013-05-23 09:25:30 GMT
A Williston car dealership is revved up about education. So, it's letting some schools drive off with some money. As part of its Drive for Education Program, Berlin City Auto Group just donated more thanMore >>
A Williston car dealership is revved up about education. So, it's letting some schools drive off with some money.More >>
Thursday, May 23 2013 5:19 AM EDT2013-05-23 09:19:26 GMT
A proposed fee to cross the U.S.-Canadian border hit a roadblock. The House Appropriations Committee passed an amendment by Congressman Bill Owens banning Homeland Security from using funding to studyMore >>
A proposed fee to cross the U.S.-Canadian border hit a roadblock.More >>
Thursday, May 23 2013 5:16 AM EDT2013-05-23 09:16:34 GMT
New Hampshire's House says a casino isn't in the cards for the state. The House killed a bill that would have allowed 5,000 video slot machines and 150 table games at a single casino, most likely at aMore >>
New Hampshire's House says a casino isn't in the cards for the state.More >>
Thursday, May 23 2013 5:13 AM EDT2013-05-23 09:13:01 GMT
Montreal officials say the water in most of the city is unsafe to drink Thursday morning. A boil order has been issued through mid-day Thursday. They report ongoing work at the country's second largestMore >>
Montreal officials say the water in most of the city is unsafe to drink due to bacteria concerns. More >>