With endless sweet treats, it's not hard to see why Amarah's Chocolate Company in Williston is packed on Valentine's Day.
"Chocolate is an aphrodisiac, it's a romantic night," said Angela Emerson of Amarah's Chocolate.
Donna Fleury is picking up truffles for her valentine.
"I'm buying chocolates for my son because he's a super sweetheart," she said.
And even after 20 years, chocolates from mom never gets old.
"I always do; he's my best friend," Fleury said.
In Essex at the Village Green Florist, tough guy Michael Poulin is showing his softer side, buying roses for his wife of eight years.
"As her card said today, we're not perfect, but we're perfect for each other," Poulin said.
"They're beautiful, add a lot of color and ladies love flowers," said Dennille Austin of Village Green Florist.
On the busiest day of the year for florists, the store is stocked with stems and men buying them up.
"I pre-greened 150 vases, over 2,400 roses in the store and I plan to sell them all," Austin said.
"I like to think I'm a romantic," said Luke Boudreau, who has been married for 25 years.
But he couldn't remember the last romantic thing he did.
"It's been a while," he laughed.
At Rick Marcotte Central School in Williston, love was also in the air and coming down the hallways. Teacher Beth White got a Valentine's Day surprise that's hard to forget-- a visit from the Lake Monsters' mascot Champ. This monster comes bearing flowers, chocolate and game day tickets, of course.
"I'm just speechless," White said.
"He's a bit of a troublemaker, so I think this surprise is something he likes in this and make everyone's day better," said Lindsay Simmons, Champ's helper.
One person whose day got a whole lot better is fifth-grader Kyle Easton.
"It's a joy! I mean (laughs) it's amazing! I think the world might be watching me right now, but Champ, he's my buddy, and I just wish he can be here more often. It's one of the best things I've ever seen," Easton said.
Easton received several valentines, but says meeting Champ was the best one he could ever imagine.
"I just gotta say, I'm one of his biggest fans and I wish I could give him something, too!" Easton said.
Champ also turned 26 other people different shades of red this Valentine's Day.
This is the first year the Lake Monsters sold valentines delivered by Champ. They say it was a success-- completely selling out. The Champ-gram costs $80.
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