Woodchuck Hard Cider is taking legal action to protect its furry mascot.
Last week the Middlebury company filed a trademark infringement lawsuit against South Burlington-based Woodchuck Coffee Roasters over the use of the word "woodchuck." The company says it's spent substantial money building brand awareness for its Hard Cider since 1991. They say the Woodchuck Coffee Roasters' coffee logo is strikingly similar to its own. Officials with the coffee company, which was founded 2 two years ago, say their logo was never intended to imitate the better-known cider company.