Ben and Jerry's has a new method to make and market new flavors: the markets themselves.
The latest idea from the ice cream maker is to let cities create their own locally inspired flavors. The "city churned" campaign will start with five cities-- New York, Washington, San Francisco, Seattle and Portland.
Ben and Jerry's says it will crowdsource some of the decisions. Instead of just tallying online votes, the company says flavors will also be decided by what residents do. They recently counted joggers in the nation's capital, with northbound joggers tallying votes for marshmallow, and southbound joggers getting the peppermint vote.