At 25 years-old, Michael Adams has done more in his career than most people twice his age. "I surprise myself every single day," Adams said.
This young entrepreneur is mixing up his 5th business -- Green Mountain Mustard. Bringing an age old condiment to a new, rich, creamy, gourmet level. Adams started making and selling cookies at 14 years old. Then granola bars. Then mustard -- and it took off. He and his parents initially sold a few jars in 2007, at the Williston farmers market. "It was going really well, people were loving the mustard, so we thought after I graduate college, lets just push this out and see what happens," he said.
Now the family sells around 7,000 jars of their uniquely flavored condiment each year. Adams says this mustard is for much more than just hot dogs. You can slather it on everything from chicken to grilled cheese. "It's thick -- you have to use a knife to spread it on. We like that rather than a squeeze bottle, we want you to taste the condiment," Adams said.
Adams earned his unusual title at Green Mountain Mustard. He's the Director of all that Happens. "CEO is so boring," he added.
Mom is the Conductor of Controlled Chaos and Dad is the Flavor Guru.
Reporter Gina Bullard: What's it like having your parents work for you?
Michael Adams: It's interesting. They joke about getting raises every year -- from nothing to nothing.
The mustard is made with local ingredients -- and in small batches -- so Adams can experiment with new flavors. One that's recently made mouths water is Garlic and Oregano -- each jar has 10 cloves of garlic in it. It won a silver medal at the World Wide Mustard Competition.
Currently Green Mountain Mustard sells throughout the Northeast and in some stores out West, but Adams says he wants it to be the official mustard of New England. "When you add a level of creativity to a condiment, that's typically yellow, plain and boring, those people get really excited," Adams said.
And in true entrepreneurial spirit, Adams is already working on his next business venture -- a software startup for his Made in Vermont food company.
Tuesday, March 11 2014 5:59 PM EDT2014-03-11 21:59:43 GMT
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