The brain freezer 5K began like any other road race Saturday morning.
But before competitors taste victory, or even register a time, at the half-way mark they must consume an entire pint of Ben & Jerry's ice cream.
"We've done 5Ks that include drinking, but not eating," says competitor Steven McKeown.
For Steven McKeown, it's a one-of-a-kind and first-time experience.
He and his family came up for Massachusetts to dash, dine, and dash again.
Reporter: So how do you prepare for something like this??
McKeown: You don't, because I don't really eat ice cream. This is going to be a challenge.
"I eat ice cream on a regular basis. I think I have three pints in my freezer at any given time," brags runner Meghan Bramblett.
Bramblett says plastic silverware held her back in last year's race. This year, she's prepared.
"It's not going to be very appropriate, but yes, this is my metal spoon," she says as she pulls it from her sports bra.
But marathon training and spoon technique didn't stop the race from pushing Bramblett's athletic and gestational boundaries.
After gorging on Americone Dream she told us she had felt better, after crossing the finish line...
"Worse than at mile 20 of the Boston Marathon - better than food poisoning."
Runners also registered as team. More than 200 ran, but only about half posted a time by completing the full challenge.
Fees benefit Fairfax, Vermont-based People Helping People Global.
"We work in Central America. We do interest-free micro-lending down there to help people start small businesses," explains Alex Tuck of People Helping People Global.
The non-profit lends up to $400 per loan and issues about 250 a year.
Each spoonful Saturday represents more money to help poor entrepreneurs run down their dreams.
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