Every family has its own way of doling out chores to make sure they get done, for example laundry, mowing the lawn, taking out the trash and groceries.
A new study by the Wall Street Journal says more men are steering the grocery cart these days, and food companies are taking note.
The report says almost half of the men they polled between the ages of 18 to 64 are what it calls "manfluencers," which means they are responsible for half the grocery shopping and meal preparation in their household. This research is presenting a new opportunity for companies that make the food men normally shy away from.
Foods like yogurt and hard cider normally appeal to women, but now some of those companies are changing their looks to attract a male consumer. Darker color packaging and larger portions seem to be doing the trick for now. Also using buzzwords like ultimate appear to be successful in drawing men's attention. The shape of the packaging also plays a role.
Men want to buy things that make them look manlier the report finds.
Saturday, December 7 2013 8:43 PM EST2013-12-08 01:43:53 GMT
Police in New Hampshire are investigating an accident on Interstate 89 that claimed two lives. It happened on the northbound lane between Exit#18 and Exit#19 in Lebanon. The initial investigation revealedMore >>
It happened on the northbound lane between Exit#18 and Exit#19 in Lebanon, N.H. Saturday.More >>
Saturday, December 7 2013 8:38 PM EST2013-12-08 01:38:15 GMT
A Burlington family is remembering the life of a young teen through artwork. Emily Lyman died of Leukemia at just fifteen years old, in December of last year. Now, her mother, Monica Lyman, is holdingMore >>
A Burlington family is remembering the life of a young teen through artwork.More >>
Saturday, December 7 2013 8:17 PM EST2013-12-08 01:17:57 GMT
There's still plenty of time to check off gifts on that Christmas list. The 21st Annual Vermont International Festival has something for everyone. The event began at the Champlain Valley Exposition asMore >>
Shoppers could find everything from Yoga mats from South America to jewelry from Tibet.More >>
Saturday, December 7 2013 8:11 PM EST2013-12-08 01:11:52 GMT
It's out with the old and in with the new. A new ice skating rink in Stowe has replaced the old Jackson Arena. Saturday, the town welcomed skaters to take a spin on the ice at the new arena's grand opening. TheMore >>
The new skating rink will also offer a learn to skate program and hockey initiation programs for all ages.More >>
Saturday, December 7 2013 8:05 PM EST2013-12-08 01:05:37 GMT
We have some ideas for what you can do on this Sunday, December 8, 2013. ART HOP The South End Arts & Business Association is holding its 6th Annual South End Holiday sHOP event on December 6-8, 2013.More >>
We have some ideas for what you can do on this Sunday, December 8, 2013.More >>
Saturday, December 7 2013 8:00 PM EST2013-12-08 01:00:24 GMT
Police are looking for this man who they say fulfilled his holiday wish list by taking what he wanted - and going on his merry way without paying. The surveillance video shows the suspect stealing expensiveMore >>
Police are looking for a man who they say fulfilled his holiday wish list by taking what he wanted.More >>
Saturday, December 7 2013 7:54 PM EST2013-12-08 00:54:07 GMT
Turning a car dealership into a venue to adopt cats and dogs. The adoption event - at the Subaru Dealership in South Burlington - was put on with help from the American Society for the Prevention of CrueltyMore >>
Animals from the Humane Society of Chittenden County found new homes on Saturday.More >>
Saturday, December 7 2013 7:49 PM EST2013-12-08 00:49:03 GMT
Sue Boucher and her family have made "A Very Merry Middlebury" their family tradition. "We've been coming down for probably 10 years now," says Sue Boucher of South Burlington. A Very Merry MiddleburyMore >>
Put together by the Better Middlebury Partnership - to promote a fun and booming Middlebury.More >>