Facebook set up shop in South Burlington to give small business owners a chance to ask the experts -- face to face.
Since it's launch in 2004 the social media site has transformed from a place for college kids to connect, to a place to keep up with the people, products and places -- minute by minute. But is that a good thing?
"Maybe it's generational but I am not interested in hearing where people went to dinner or what music they listen to," said Ellen Shapiro with Green Living Journal. Shapiro says she uses Facebook to keep up with her kids who live far away and she's now considering getting a page for her magazine to bring in more advertising.
"I think we have a ways to go with our online presence in all areas and I think this would be one area in which to expand," Shapiro said.
The Facebook Small Business team offered insight about growing a businesses presence. They say having a page is no good unless you post regularly. The Magic Hat marketing team was invited to share their success story, which stems from being funny, provocative and including their customers in their posts -- with lots of pictures. "It's important to mirror your actions as a user when you're a business owner to connect with people and show your personality and your authenticity," said Bess Seigfried with the Facebook team.
Facebook is free to use but it takes a huge investment of your time and energy to learn how to master it regardless of the size of your business. Small business owners take on everything -- from accounting to trash duty -- they say they don't have a lot of free time to learn the ropes without knowing if it will actually boost their business. "That's where I'm not sure, so that will take some research," Shapiro said.
It's all about advertising and information gathering in our online world. Facebook is taking advantage of your desire to connect -- and they say you should too.
Friday, December 13 2013 10:10 AM EST2013-12-13 15:10:19 GMT
There are so many annoying parts about flying on planes-- shoes on, shoes off, no liquids, checked bags can't weigh more than 50 pounds. Now you may have to put up with your neighbor, chatting on his orMore >>
There are so many annoying parts about flying on planes-- shoes on, shoes off, no liquids, checked bags can't weigh more than 50 pounds. Now you may have to put up with your neighbor, chatting on his or her cellphone.More >>
Friday, December 13 2013 9:34 AM EST2013-12-13 14:34:15 GMT
Vermont State Police are investigating what killed a skier at Killington. Ski patrol found the body of 21-year-old Jennifer Strohl off the Great Northern trail around 5 p.m. Thursday night. Friends ofMore >>
Vermont State Police are investigating the death of a skier at Killington. More >>
Friday, December 13 2013 9:40 AM EST2013-12-13 14:40:38 GMT
The New Hampshire man accused of killing a Vermont family has made bail. Corrections officials are confirming 53-year-old Robert Dellinger of Sunapee was released Thursday. Prosecutors say Dellinger,More >>
The New Hampshire man accused of killing a Vermont family has made bail. Corrections officials confirm 53-year-old Robert Dellinger of Sunapee was released Thursday.More >>
Friday, December 13 2013 10:06 AM EST2013-12-13 15:06:19 GMT
SUNY Plattsburgh announced this morning it's no longer recognizing Alpha Chi Rho Fraternity. The university is ordering the embattled organization to cease all operations. This comes after a fight atMore >>
SUNY Plattsburgh announced it is no longer recognizing Alpha Chi Rho fraternity. The university is ordering the embattled organization to cease all operations.More >>
Friday, December 13 2013 9:48 AM EST2013-12-13 14:48:18 GMT
The Mega Millions jackpot for tonight's drawing is an estimated $400 million. That's the second-largest Mega Millions jackpot ever. It trails only a $656 million jackpot won in March 2012. The currentMore >>
The Mega Millions jackpot for Friday night's drawing is an estimated $400 million.More >>