Facebook set up shop in South Burlington to give small business owners a chance to ask the experts -- face to face.
Since it's launch in 2004 the social media site has transformed from a place for college kids to connect, to a place to keep up with the people, products and places -- minute by minute. But is that a good thing?
"Maybe it's generational but I am not interested in hearing where people went to dinner or what music they listen to," said Ellen Shapiro with Green Living Journal. Shapiro says she uses Facebook to keep up with her kids who live far away and she's now considering getting a page for her magazine to bring in more advertising.
"I think we have a ways to go with our online presence in all areas and I think this would be one area in which to expand," Shapiro said.
The Facebook Small Business team offered insight about growing a businesses presence. They say having a page is no good unless you post regularly. The Magic Hat marketing team was invited to share their success story, which stems from being funny, provocative and including their customers in their posts -- with lots of pictures. "It's important to mirror your actions as a user when you're a business owner to connect with people and show your personality and your authenticity," said Bess Seigfried with the Facebook team.
Facebook is free to use but it takes a huge investment of your time and energy to learn how to master it regardless of the size of your business. Small business owners take on everything -- from accounting to trash duty -- they say they don't have a lot of free time to learn the ropes without knowing if it will actually boost their business. "That's where I'm not sure, so that will take some research," Shapiro said.
It's all about advertising and information gathering in our online world. Facebook is taking advantage of your desire to connect -- and they say you should too.
Wednesday, April 16 2014 12:34 PM EDT2014-04-16 16:34:35 GMT
It looks like our region escaped any major flooding resulting from Tuesday's heavy rains. There were localized areas of high water and damage, like a road washout on Mud Hollow Road in Kirby. Water remainsMore >>
It looks like our region escaped any major flooding resulting from Tuesday's heavy rains.More >>
Wednesday, April 16 2014 10:58 AM EDT2014-04-16 14:58:11 GMT
Teamwork between a Montgomery farmer and a corporal with the Franklin Country sheriff's department may have saved a life when they pulled off a daring rescue. A woman became trapped in her truck tryingMore >>
A Montgomery farmer and a sheriff's deputy joined forces for a daring rescue to help a woman who got trapped in her truck by rising floodwaters.More >>
Wednesday, April 16 2014 12:02 PM EDT2014-04-16 16:02:05 GMT
The floods forced Gov. Andrew Cuomo to declare a state of emergency in New York. The governor made the declaration Tuesday night. It covers six counties in northeastern of New York, including two inMore >>
The floods forced Gov. Andrew Cuomo to declare a state of emergency in New York.More >>
Wednesday, April 16 2014 11:08 AM EDT2014-04-16 15:08:35 GMT
If you thought the weather Tuesday really stunk, you weren't alone. Apparently all the rain and the rushing rivers were too much for even a beaver. WCAX Producer Diane Landry caught video Tuesday in MiltonMore >>
Apparently all the rain and the rushing rivers in our region Tuesday were too much for even a beaver.More >>
Wednesday, April 16 2014 12:09 PM EDT2014-04-16 16:09:50 GMT
If you think this spring has been filled with strange weather-- cold, then hot, then flooding, then snow-- well, we have a reminder that fluctuating weather is not all that unusual in Vermont. SheldonMore >>
If you think this spring has been filled with strange weather-- cold, then hot, then flooding, then snow-- well, we have a reminder that fluctuating weather is not all that unusual in Vermont.More >>