The 32nd annual Ski and Snowboard Expo is underway in Boston and Vermont has a big presence there.
People lined up early for the big event.
"Got here about an hour early," said Jared Batchelder of Freemont, N.H.
Visitors come to the Boston Ski and Snowboard Expo because of the sport.
"I love to snowboard. I've been snowboarding since as long as I can remember. It's my favorite thing to do," Batchelder explained.
It's that excitement that draws about 50,000 people to the show. Virtually all Vermont ski areas are present. Parker Riehle of Ski Vermont says it helps drum up ski business.
"The direct spending by skiers and snowboarders on a good year is about $700 million. The important part is about two-thirds of that happens in surrounding villages and towns," Riehle said.
A huge benefit to the Vermont economy, the expo has a history of producing results.
"A lot of people will bring friends, you know, they're familiar with us. They are coming to the Boston ski show. They'll say, 'Oh, there's Okemo, I go there!' And they'll go to the map and point to their favorite trails. And then their friends are hooked. They're like when are we going," said Bonnie MacPherson of Okemo Mountain Resort.
If you head down to the show yourself, not only can you snag deals on passes and tickets but there's plenty of gear for sale from hard goods to soft goods. That's a big attraction for many.
"Anywhere from 40 percent to 60 percent off. All stuff is brand new, just last year's model. I don't care that it's last year's stuff," a happy Batchelder exclaimed.
The expo offers a chance to check out numerous ski areas from all over the country. And on top of that, the deals can't be beat.
"I don't mess around when it comes to the expo," Batchelder said.