Quantcast

What's in a name? Behind Green Mountain Coffee's new brand - WCAX.COM Local Vermont News, Weather and Sports-

What's in a name? Behind Green Mountain Coffee's new brand

Posted: Updated:
SOUTH BURLINGTON, Vt. -

Big news for one of Vermont's biggest companies -- Green Mountain Coffee Roasters has filed a request to formally change it's name to Keurig Green Mountain, Inc.

St. Michael's College business professor Robert Letovsky talks about what the change could mean.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.