GMCR has a new name - WCAX.COM Local Vermont News, Weather and Sports-

GMCR has a new name

Posted: Updated:

Green Mountain Coffee Roasters has a new name and logo.

The Waterbury-based company announced Monday it has changed its name to Keurig Green Mountain, Inc.  Shareholders approved the change at the Company's shareholder meeting last week.

GMCR President and CEO Brian Kelley said in a statement that the name change better reflects where the company is today and its future aspirations. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage," Kelley said.

The company acquired the single-cup brewing manufacturer back in 2006 and it now accounts for a major share of the company's business.

Related Stories:

Green Mountain Coffee wants to change name

What's in a name? Behind Green Mountain Coffee's new brand

Powered by Frankly
All content © Copyright 2000 - 2017 WCAX. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.