SUNY Plattsburgh students run PR firm for local nonprofits - WCAX.COM Local Vermont News, Weather and Sports-

SUNY Plattsburgh students run PR firm for local nonprofits

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There's a public relations agency in Plattsburgh run by students. This Plattsburgh state PR group works to promote local nonprofits in northern New York.

Bridgit Kasperski is a student at SUNY Plattsburgh and also the president of a PR firm. 

"Currently we're working with First Weekends in Plattsburgh," said Kasperski.

"Cardinal PR" is a student-run public relations agency at Plattsburgh State. 

"Our mission is to make Plattsburgh better as a whole and that means our school that means our students that means the public relations department and everyone who lives in Plattsburgh," said Kasperski.

Students not only get two college credits for being in the club, but get hands on experience working with nonprofit organizations in the Plattsburgh area. Helping plan events with Plattsburgh's First Weekends is just one example of the work the student-run firm does. 

"We work on promoting their organization, what they do. We've also raised money for Hannah's Hope Fund, we won two Pepsi Refresh Contests, which was over a million dollars. That was a huge accomplishment for us," said Kasperski.

Cardinal PR's client last year was the Imaginarium Children's Museum in Plattsburgh. They promoted the museum the same way a real PR firm would through print, radio, video and social media.

"Helping us out with marketing. There were a lot of people surveyed that really didn't know the Imaginarium was here and I think one of the things that helped out was spreading the word about the Imaginarium being here," said Kelly Frederick from the Imaginarium Children's Museum.

Cardinal PR is now looking for its next client for the 2014-2015 school year. 

"You come and you tell us who you are what you do and a goal that you have in mind because we work better when there's a tangible goal that we can help you achieve," said Kasperski.

Kasperski is eager to provide free public relations service for the next local nonprofit group.

If you're interested in Cardinal PR working for your nonprofit, interviews will be held April 30 from 9 a.m. to 11 a.m. in the Angell College Center on the SUNY Plattsburgh campus. 

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