Keurig Green Mountain head shares strategy with Vt. businesses - WCAX.COM Local Vermont News, Weather and Sports-

Keurig Green Mountain head shares strategy with Vt. businesses

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One of the largest employers in the state has seen major expansion in recent years. And now, the CEO of Keurig Green Mountain is sharing his perspective on the role innovation and technology has played in the company's success.

"The more deeply you think about the consumer's experience right at the point of purchase, right at the point of consumption, the smarter we get about innovation," said Brian Kelley, CEO of Keurig Green Mountain.

He says the company's foundation is built on four values:

1. Mutual success between partnering companies

2. Innovation

3. Playing to win

4. Brewing a better world.

Kelley says for Keurig that commitment to innovate with passion creates a connection between the company and the customer, a relationship that requires dedication.

"If you think about your company, where does your company meet your customer? Do you have all of your dollars and your technology and your thinking there? And we've learned that the more we put it there, the better we get," said Kelley.

These values have led to new frontiers for growth. Keurig has partnered with Coca-Cola to create a new kind of beverage experience. They are carbonated beverages in a K-cup and it's a project that's still in the works.

"This all came from innovation, it came from a mindset that says find where the company meets the customer, put your best talent there and then let them create," said Kelley.

Part of the innovation has meant consolidation. Twelve employees lost customer service jobs this spring and it meant shedding the company's original name, Green Mountain Coffee, in favor of Keurig Green Mountain. Kelley says the change signifies how the company has shifted to stay relevant. It is no longer a coffee company, it’s a company that makes and sells beverage machines.

"When we started thinking about ourselves as a beverage system, we began to get the idea that we could merge it together, and create a company that with all of this unique and diverse thinking around one experience we could be even better," said Kelley.

Kelley described the company's mission to constantly improve as a beverage revolution and hopes to inspire Vermont businesses to embrace change and growth.

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