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Philadelphia-based media agency taps TubeMogul's software for its in-house programmatic buying team
BALA CYNWYD, Pa. and EMERYVILLE, Calif., June 11, 2014 /PRNewswire/ -- Harmelin Media, one of the largest independent full service media planning and buying agencies in the U.S., and TubeMogul, the leading enterprise software company for digital branding, have announced a nationwide partnership to streamline the agency's video advertising. Harmelin will leverage TubeMogul's software to help power its in-house programmatic buying team, effectively unifying their TV-buying and digital media-buying strategies.
The partnership follows on the heels of Harmelin's successful trial run with TubeMogul's BrandPoint, the world's first solution for accurately planning, buying, and measuring digital media on a gross rating point (GRP) or on-target audience basis. The ability to measure TV and online video using consistent metrics was a key component of the decision.
In addition, TubeMogul's software enabled Harmelin to consolidate more than a dozen video vendors onto a single platform and gain insights on the performance of their direct buys with premium publishers. "Technological development and a rapidly evolving digital landscape were key factors in establishing our internal programmatic team," said Brad Bernard, Vice President of Digital Media and Analytics. "TubeMogul's commitment to robust planning tools, transparency and service set them apart during our evaluation process. It is important to us to have a self-serve solution that we can use to plan, buy and measure media across any device, but it is even more important to us to be able to act on the insights we gain in real-time – TubeMogul allows us to do all of that."
"We're thrilled to partner with Harmelin to streamline their video advertising execution," said Keith Eadie, TubeMogul's Chief Marketing Officer. "This move is representative of both Harmelin's commitment to their clients' success as well as their vision for how software can transform advertising."
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Chicago, Detroit, Los Angeles, London, New York, Singapore, Sydney, Tokyo and Toronto.
Harmelin Media specializes in strategic media solutions, and has more than 30 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $500 million in billings with a diverse client roster including many Fortune 500 companies, and is one of the largest independent media service firms in the United States.
For more information, contact:
Jeff Fisher, Communications Manager
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