On a cold November morning, Montpelier is waking up. A chill isn't the only thing in the air, there's also the smell of something delicious.
A familiar face is out early making doughnuts. Move over kale, doughnuts are in town. Bo Muller-Moore is known as the little guy who went up against fast-food-chain giant Chick-fil-A. Muller-Moore defended his right to use the phrase "Eat More Kale," which Chick-Fil-A argued was too close to their trademarked slogan -- "Eat Mor Chickin." Kale won the battle.
After 20 years working alone in his studio, he wanted a new hobby, and to get out and see people. He's still silk screening his iconic t-shirts, but he's also taking on a new venture -- mini cider doughnuts.
Why donuts? "I love donuts," Muller-Moore said. "Kale and donuts -- there's no hypocrisy there. A dude can eat kale and doughnuts.
Reporter Gina Bullard: That's a little ironic.
Bo Muller-Moore: It is ironic, yes.
For years Muller-Moore was told he was too chubby to be the eat more kale dude. Now he's The Doughnut Dude four days a week -- a little more fitting for his figure, he says.
"They're tasty and they're delicious," said Robert Emmons, a customer.
If your nose doesn't already lead you there, you can find him outside of City Hall. The bite sized cider doughnuts are a hit. There's a constant stream of customers coming back for more. Muller-Moore says it's because they're cheap and delicious. Three will cost you a buck. Forty cost $10.
"I almost feel like a preacher man. I feel like I'm bringing people to God because they go, 'God, oh God,'" Muller-Moore said.
Helping out the Doughnut Dude is Donna, the doughnut machine, and Charlotte, the doughnut dog -- also a fan.
Reporter Gina Bullard: They're nice and warm. These are way better than kale.
Bo Muller-Moore: You know what aren't they?
Reporter Gina Bullard: Yes.
As far as getting sued for his catchy "Eat More Doughnuts" slogan -- he doughnut care.
"I know the guy who makes the "Eat More Kale" shirts -- he's cool," Muller-Moore said.
Made in Vermont happiness served bite-size -- and with a side of a kale if you want.
PO Box 4508