Lots of businesses and families are looking for sweet treats for their guests this holiday season, and one Middlebury woman is already taking requests for her Made in Vermont creations.
It's a crisp, sunny morning at Mary Hogan Elementary school. Perfect for Erin Bettencourt and her three little ones to stroll in with smiles.
"I get double the hugs, double the kisses and love, so it's good," Bettencourt said.
The single mother says her 10 year-old Lucas, and 5-year old twins, Isabelle and Sofia are her world. But back in her kitchen, a dream aside from being a mom takes the cake. "My Grandma Hurlburt was a huge baker. She's the one that taught me a lot of what I know," Bettencourt said. Growing up in Salisbury, she learned from "gram," the matriarch of the family who was known for her sweets. "Just kind of hanging out with her it was just something we bonded over."
But it wasn't until her son's first birthday cake dilemma that she discovered her personal passion. "I couldn't afford the one that I wanted, so I said well I'm artistic enough, I think I can do it," Bettencourt said.
And like that -- she was hooked. Almost three years ago she turned that hobby into a business -- Sweet E's. "It just exploded. Friends, and then friends of friends, then total strangers were just calling and messaging me," Bettencourt said.
Everything is made from scratch, from the batter to the frosting. Cakes cost anywhere from $40 to $100, and a dozen specialty cupcakes are $25.
Bettencourt cranks out an average of 4-5 orders a week during busy months. "They want the sculpted cakes, they want the decorated cookies that you can get some place to get the detail you want," she said. She bakes her creations when she's not working her other jobs. This Vermonter also moonlights working at a grocery store and as a house cleaner. "Sometimes I work until 2 in the morning doing it. Going to bed doing it, then getting up at 6 to get the kids ready for school."
Today she's whipping up these cupcakes while the kids are in school. And with Sweet E's, Bettencourt thrives on impressing people with her treats that are Made in Vermont.
PO Box 4508