CONCORD, N.H. (AP) - An economic development expert who's been working with New Hampshire officials says the state needs to tell its story better both online and in person if it wants to attract workers.
Dariel Curren of Development Counsellors International spoke Thursday at the Department of Resources and Economic Development's annual meeting. She says there's been a big shift from focusing on attracting businesses to attracting workers, particularly millennials. Her recommended strategies include creating "killer microsites" - websites that showcase the best of what the state offers - and traveling to key markets, especially Massachusetts.
Curren also said the state should emphasize its work-life balance advantages, such as outdoor recreation opportunities, safe communities and good schools. And she says the state should "collaborate like crazy" with chambers of commerce and other organizations.
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