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Boxers or Briefs?

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Reporter Bianca Slota holds the boxer-wearing Heart Throb Bear and the boxer brief-wearing Huggable Hunk bear. Reporter Bianca Slota holds the boxer-wearing Heart Throb Bear and the boxer brief-wearing Huggable Hunk bear.

Shelburne, Vermont - February 14, 2008

It's a question that's plagued society for decades... boxers or briefs?

While the question generally garners a coy response, a Vermont company seems to have stumbled upon the answer. For years, the Vermont Teddy Bear Company's been selling the silk boxer wearing bears but this year when they introduced the boxer brief wearing bears they noticed a very interesting trend. They outsold the regular boxers two-to-one.

When sales of the Huggable Hunk bears began outpacing Heart Throb Bear sales, Vermont Teddy Bear wanted to know if it meant something.

"We wanted to know was this a personal preference for actual people or do they just prefer it on teddy bears," explained the company's Meg Terrien.

So Terrien hit the streets of Burlington asking regular Joes and their significant others.

We decided to recreate their experiment at the store in Shelburne to finally settle the debate once and for all. Results were mixed.

After the success of this latest experiment, Vermont Teddy Bear is considering adding another undies option next year.

Click the link at the top of the page to see the video of this story and more of the experiment.

Bianca Slota - WCAX News

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