Ben & Jerry’s launches ‘Justice Remix’d’ flavor

A new Ben and Jerry’s flavor wants to get you talking about racial inequity and criminal justice reform.
Published: Oct. 2, 2020 at 7:01 AM EDT
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BURLINGTON, Vt. (WCAX) - A new Ben & Jerry’s flavor wants to get you talking about racial inequity and criminal justice reform.

It’s called “Justice Remix’d,” and it’s a cinnamon and chocolate ice cream with cinnamon bun dough and fudge brownies.

“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” said Co-Founder Ben Cohen. “We bring every resource we have to support them—our business voice, our connection with fans, our Scoop Shop community and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two.”

A portion of the proceeds from the new flavor will support the advancement project National Office’s Free and Safe Campaign.

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