MiVT: Vermont Village
About 10 years ago we featured Vermont Village applesauce on Made in Vermont. Now the company has launched a new line of healthy beverages with apples still at its core.
Every ounce of sipping vinegar bottled in Vermont Village's Northfield facility is the creation of one person -- Allison Gagne. "It's still pretty hard to wrap my mind around," Gagne said.
She had a small business called potions. "It was just sort of a hobby," Gagne said. She took apple cider vinegar and mixed it with honey, fruit and various spices like tumeric and ginger. "Those who tried it were pleasantly surprised I think."
Research has shown Apple Cider Vinegar can help lower blood sugar and cholesterol while giving you a full feeling which means potential weight loss. All good things, if you can get past the taste of it. "Apple cider vinegar alone is just so harsh, but that harshness is also like its greatest quality," Gagne said.
Gagne's sipping vinegars would help take some of that harshness away. She used to contact Vermont Village looking for bulk shipments of its Raw Apple Cider Vinegar for her potion base. Meanwhile, Vermont Village was looking to build off of the success of its Raw Apple Cider Vinegar.
"We really need to make this taste better for people who want to take apple cider vinegar more regularly can do so without making a concoction themselves. We wanted to take those steps out of the process," Andrew Lawrence, the company's product development director.
"It's such a good opportunity to see a product that I formulated brought up to scale," Gagne said.
Vermont Village's 8 ounce glass bottles are sold in a variety of stores and on its website for about $5. One ounce pouches can be found in fitness stores and on its website for about $16.
""We're seeing retailers that would take in our product that we've never talked to before and that's really exciting for the company," Lawrence said.
And it's exciting for Allison Gagne -- her sipping vinegars have gone from farmer's markets to major markets across the country.