Burlington, VT. (WCAX) - Job Summary:
WCAX/WYCI is looking for a full time Digital Sales Manager. Candidate is responsible for developing and implementing online sales strategies with a focus on increasing online revenue, planning, strategic growth of digital products, increasing internet advertising base and new business development. The Digital Sales Manager must also be an effective leader, someone who can lead sales training, and communicate new digital concepts and ideas. Must have excellent time management skills, and be highly organized. Other tasks may be assigned as needed by the General Sales Manager. You must be timely, a good communicator, have a positive attitude and willing to go that extra mile every day.
Responsibilities include but are not limited to:
-Drive digital revenue growth for the station and company; take revenue share out of the market, and create new digital business - be a part of every local advertiser's budget.
-Work at a partnership/consultant level as an expert in digital advertising with account executives, agencies and advertisers.
-Work in tandem with General Sales Manager and Local Sales Manager on revenue strategy, digital inventory management, and overall cross-media revenue production.
- Management of the digital sales pipeline, ability to forecast revenue, develop and sustain a business plan to exceed the digital sales budget.-
-Coach and deliver sales presentations in tandem with sales people.
-Create strong business relationships and develop a sense of team with the Account Executives and assist with targeting, building, negotiating and closing deals.
-Manage an existing account list and introduce those clients to our digital products and services, while creating new customers for our digital products and services.
-Develop and deliver best practices for digital knowledge among the sales department and clients.
-Work with the corporate digital team on corporate led sales initiatives, 3rd party revenue channels, and group sales projects.
-Promote a winning, positive culture. Be a team player. Have a thick skin and the ability to sell up and down. Have passion for the business, your job, and helping clients to be successful. We all win together.
-Ability to translate and communicate problems into opportunities. Creativity and nimbleness is essential.
-Presentation experience, excellent written and verbal communications essential.
-Ability to manage multiple projects, manage time wisely, and prioritize projects and people.
-Strong computer skills, proficiency in Power Point, screen sharing, Excel, social media, etc.
-The understanding of SEO, PPC, Website Development, Audience Targeting, and any other non-traditional digital strategy is preferred. Some technical skills to work with ad tags, analytics, campaign tools.
-Bachelor’s degree in Marketing, Advertising or a related degree is preferred.
-One to three years related experience is encouraged, specifically in digital media, digital sales, television broadcast sales.
-Experience with Television Sales, PPC, Audience Targeting, Social Advertising and other digital sales tools is not necessary, but helpful.
-A valid driver's license and good driving record.
-Solid technical and computer skills, understanding of how content is turned on multiple media platforms.
-Google certification preferred, but not required.
WCAX is the original and leading CBS Affiliate in the Burlington-Plattsburgh market. We paved the way for TV in this whole area of the country. We are a station of innovators. If you are the person who will help this robust business community connect with an audience of more than 750,000 customers, then you need to send your resume to us right now. Take this opportunity to build your career in a place people come from all over the world to enjoy.
About Gray Television:
Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray Television’s employees to perform their job duties may result in discipline up to and including discharge.
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